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Cars of the 40s, by Editors Of Consumer Guide
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Hardcover: no bumped corners, no scuffs, no underlining, missing dust jacket, Nice clean copy.
- Sales Rank: #5139241 in Books
- Published on: 1979
- Binding: Hardcover
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A Concise Overview
By Acute Observer
This 1979 book says American automobiles of the 1940s were marked by innovation in styles. Cars became longer, lower, and wider. Boxiness was out, aerodynamics were in. Most engines were still side-valve sixes and eights, dependable and economical. Cadillac and Oldsmobile pioneered overhead-valve V-8s. The GM Hydra-Matic was the first successful automatic transmission. Cars were built with an integrity that is unknown today (thicker sheet metal, etc.). The editors discuss the value of each brand for collectors (pp.6-7). Twenty-five brands of cars are listed. Not all survived the 1950s.
The American Bantam produced vehicles to meet the Army's GP (general purpose) specifications. They built Jeep number one, but never a civilian car again. The Buick was the fourth best seller in the 1940s, aimed at the professional and middle-class. The 1941 model had two linked carburetors as an option, as a fastback. Fenders became part of the body (fuselage styling). Cadillac dropped its V-16 for an overhead V-8. It continued to sell as a luxury automobile. The P-38 Lockheed inspired Cadillac styling, such as tail-fins (p.16). Chevrolet outsold every other car during the 1930s. They continued to evolve with new styling for the 1949 year. [But some had a problem with steering column gear shifts.] Fastback models first sold well (p.21). Chrysler led with engineering advances in the 1930s (p.22). They had vast interior space (p.25). In the war their most famous product was tanks.
The De Soto was a lower priced alternative to Chrysler. If first had sealed beam headlights in the fenders, and lights for oil pressure, battery discharge, low fuel, and high water temperature (p.28). The Dodge was a mid-to-low priced model that was solid and reliable, but dull not sporty. For practical people. Fluid Drive was standard on all models after 1946. Ford built a six in 1941 that was more powerful than the V-8. A new design for 1949 was successful; its new V-8 made it a hot-rod (p.39). J. W. Frazer had long experiences in the auto industry when he teamed up with Henry J. Kaiser in 1945. The Frazer was a cleanly-styled car with tremendous interior space and excellent fuel economy.
The 1940-1948 Lincolns used a V-12 engine that had problems (p.55). Cadillacs and Packards outsold it. The Mercury filled the price gap between Ford and Lincoln. It was slightly longer and faster than a Ford. The Oldsmobile division produced innovations like the Hydra-Matic drive and high-compression V-8s. The 1948 Futuramic set the styling standard for future years. The Packard had a long history as luxury car with an exclusive clientele. They continued with middle-price cars after the war. They introduced their Ultramatic transmission (p.76). The Plymouth was created to compete in the low-price market . They were sound quality products with reliable engineering. The Pontiac was introduced as a lower-priced Oakland that outsold its parent. Their engines were sturdy with reasonable economy. They were usually selling in fifth place. Hydra-Matic transmission was optional in 1948. The Studebaker Champion was more economical to operate. It weighed about 600 pounds less than other cars. Their novel 1947 design allowed larger seat widths and looked low and sleek.
Other brands covered are the Crosley, Graham, Hudson, Hupmobile, Kaiser, La Salle, Nash, Tucker, and Willys.
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