Download Ebook BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang
Reading, again, will provide you something brand-new. Something that you don't recognize after that revealed to be renowneded with guide BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang message. Some understanding or driving lesson that re obtained from checking out e-books is vast. More e-books BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang you check out, more understanding you obtain, and also more possibilities to constantly enjoy reviewing books. Due to this factor, reviewing e-book must be begun from earlier. It is as exactly what you can acquire from guide BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang
Download Ebook BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang
Invest your time also for just few mins to read a publication BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang Checking out an e-book will certainly never ever minimize as well as lose your time to be ineffective. Reading, for some folks end up being a requirement that is to do every day such as spending time for consuming. Now, just what regarding you? Do you want to review an e-book? Now, we will certainly reveal you a brand-new e-book entitled BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang that could be a brand-new method to discover the understanding. When reading this book, you could obtain one point to consistently keep in mind in every reading time, also tip by action.
If you get the printed book BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang in on-line book establishment, you may also discover the exact same issue. So, you should relocate establishment to shop BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang and also hunt for the readily available there. Yet, it will certainly not take place right here. The book BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang that we will certainly supply right here is the soft data principle. This is exactly what make you can easily discover as well as get this BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang by reading this website. We offer you BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang the best product, consistently as well as always.
Never ever question with our offer, since we will always offer what you require. As similar to this updated book BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang, you may not discover in the other location. However right here, it's quite simple. Just click and also download and install, you could possess the BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang When simplicity will ease your life, why should take the challenging one? You could buy the soft file of the book BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang right here as well as be member people. Besides this book BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang, you could additionally locate hundreds lists of guides from numerous resources, collections, publishers, and also writers in around the globe.
By clicking the web link that our company offer, you can take guide BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang perfectly. Hook up to net, download, and also conserve to your gadget. Just what else to ask? Reviewing can be so simple when you have the soft data of this BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang in your gizmo. You can additionally copy the documents BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang to your office computer system or at home or even in your laptop computer. Just discuss this good news to others. Recommend them to see this resource and also obtain their searched for publications BrandingPays: The Five-Step System To Reinvent Your Personal Brand, By Karen Kang.
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
- Sales Rank: #92993 in eBooks
- Published on: 2013-03-15
- Released on: 2013-03-15
- Format: Kindle eBook
Review
Early Praise for BrandingPays
"Karen is the master of personal branding." — Regis McKenna, author and Silicon Valley marketing guru
"The wait is over! This book is one you'll want to own and revisit again and again." — Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School
"This book is destined to be a classic." — Susan Lucas-Conwell, CEO, Great Place to Work
"This is a must-read if you’re ready to invest in YOU!" — Monica L. Poindexter, Head of Diversity and Inclusion, Genentech
"A no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand." — Leonard Lodish, Professor of Marketing at Wharton School, University of Pennsylvania
"This book is a goldmine! It will transform how you brand yourself and your company." — Cristina Nogueira, Partner, Walking the Talk and former Sales & Marketing Director at Microsoft
"I would highly recommend it for executives and entrepreneurs alike." — Satya Krishnaswamy, CEO, NextPrinciples, and former Global Vice President, Office of the CTO, SAP Labs
"A powerful step-by-step system. I highly recommend BrandingPays for any professional serious about career success." — Larry Chang, President, Ascend Northern California and former Vice President of Finance, Global Supply Chain, Hewlett-Packard
"BrandingPays delivers aha! moments from start to finish." — Seymour Duncker, CEO and founder, iCharts
“This book will help you transform the way you approach and attract customers in today’s global market.” — Ryan (Young K.) Yoo, Vice President, Global Sales and Marketing, Park Systems
From the Inside Flap
In this breakthrough book, author Karen Kang shows you how to:
- Position yourself for the best opportunities
- Clearly communicate your unique value
- Put your "cake" and "icing" together for a strong brand
- Leverage the influencers who can accelerate your reputation
- Build your Brand Action Plan for online and offline success
About the Author
Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding. She was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She's consulted to more than 150 organizations in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Synopsys, Maxtor (Seagate), NCR, Park Systems, UC Davis Health System and VoyagePrive.
Karen's marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. Karen is a frequent speaker at leading business schools and professional organizations. She has served on the boards of Friends of the Palo Alto Library and the Women s Technology Cluster (Astia). She has also donated her time to such worthy non-profit organizations as Girls for a Change, CORO, Asian Business League of San Francisco and Ascend. She is a member of Phi Beta Kappa and graduated with a B.A. degree from Mills College. She earned her M.S. degree in Journalism from Boston University.
Most helpful customer reviews
20 of 21 people found the following review helpful.
A Real How to Guide
By John Chancellor
When I mention branding to most small business owners or solo-preneurs, their eyes glaze over, generally followed with some comment about branding being for the big guys, like Coca-Cola or Toyota.
The first lesson that Karen Kang, the author or Branding Pays, teaches is that we all - business owners, solo entrepreneurs, employees and prospective employees all have a brand. It might be helpful to look at branding in a different way. Instead of branding, think of how you are perceived by others. Branding is simply how others see us. Everyone has a brand. Some people choose to be pro-active about making sure their brand is a true reflection of who they are.
If you fail to manage your brand, it is highly unlikely that others will always see the best in you. They can and will develop incorrect perceptions of who you are. As the title of the book says, Branding Pays. It pays to be active and manage your brand.
Ms. Kang discusses some common myths people have against being pro-active with their branding. Often you hear people say, "My work speaks for itself. People can and should judge me on my work." Unfortunately, that is simply not true. Often people never get a good insight into the results you produce. You must be pro-active in letting people know who you are and the good work you do. Ms. Kang goes on to discuss other myths and how believing in them can and will hold you back.
The heart of the book is her five step process for building your own brand. According to Ms. Kang, there are two elements to your brand - these are the rational value you provide and the emotional value. She makes this much easier to understand by using a cake/icing metaphor. The cake is the substance - the rational value, while the icing is the emotional value. For a good cake, you must provide both substance and the decoration. She uses this example throughout the book and it really makes it easy to grasp the difference between and the importance of providing both rational and emotional value.
The five-step system consists of: Positioning, Message, Brand Strategy, Ecosystem and Action Plan. There is a chapter devoted to each step of the system. At the end of each chapter is a summary and action list. Each step in the system is explained in detail with lots of examples of actual cases. There are plenty of templates for the reader to use in creating their own unique brand by working through each step of the system.
This is not a book on theory of branding. Ms. Kang gives a discussion of each step and then walks you through doing that step for your own brand. This book is designed for the reader to work through designing and implementing their own brand. The value of the book is in doing the work necessary to re-brand your business or yourself.
This book is valuable for anyone who is not currently getting the results they want. It will work for and improve the brand of employees in corporate jobs, business owners and solo-entrepreneurs.
The book is well written and easy to read. The concepts are clearly explained and there are plenty of examples to illustrate the concepts in action.
An excellent resource, a real how to guide to help you create the unique brand of you that will resonate with your target audience.
I was provided a review copy of this book.
10 of 10 people found the following review helpful.
If you're in the process of attempting to get to the next step of your career this book will be a huge help.
By Blaine Greenfield
BRANDING PAYS: THE FIVE-STEP SYSTEM TO REINVENT YOUR PERSONAL BRAND (BrandingPays Media) by Karen Kang is the perfect book to read if you're in the process of attempting to get to the next step of your career.
The author, a well-known brand strategist and founder/CEO of her own personal branding company, shows how to do this by utilizing a step-by-step approach that's very easy to follow. In addition, she uses her own life-along with many other real-life examples-to show how this can be done.
One key thing to keep in mind, she notes, is your elevator pitch:
* A perfect example of using an elevator pitch to take advantage of an unexpected opportunity is Jenna. Recently, she spotted a CEO of a biotech company eating alone in her local restaurant. She had worked with him briefly at her current firm when he was a senior vice president there, but she wasn't sure he remembered her. Armed with an elevator pitch that she had prepared in advance, she confidently introduced herself. The CEO asked her to sit down and they chatted about her current company and the industry for 15 minutes. When she rose to leave, she told him that if he ever had need for a senior corporate lawyer with strong commercial experience, she would be interested. He had her sit down again, and after another discussion, nearly offered her a job on the spot. Within two weeks, she got her dream job as an executive with this company. Jenna's compelling elevator pitch helped her make favorable impression that led to a great job offer.
I also liked what Kang had to say about the use of social media:
* In social media, your avatar (a photo or illustration that is your personal visual identity) is synonymous with your brand. I encourage people to use the same avatar on all their social media platforms. If you use several different avatars, you are diluting the branding effect. For professionals (unless you are an artist), a photo is preferable to an illustration. Pick one photo that represents you well and use it consistently.
And there were many other useful tidbits, including this one:
* Managing your online reputation is something everyone should do. It can be as simple as doing a Google search on your name. Are the links and images of you that show up on the first page of search results how you want your brand represented? If not, then you have some work to do.
BRANDING PAYS would also make an idea gift for college graduates just starting their professional careers.
7 of 7 people found the following review helpful.
Great for anyone wanting to create a brand or reinvent the personal brand they may have
By Alain B. Burrese
“Branding Pays: The Five-Step System to Reinvent Your Personal Brand” by Karen Kang is a great text on determining and implementing your personal brand to succeed in business. Kang, a recognized brand strategist and founder of BrandingPays LLC, has put the knowledge she's gained through helping thousands of professionals with her unique BrandingPays System for personal branding into book form with this guide to reinventing your personal brand.
The text is well organized and laid out in a logical fashion. It reminded me a bit of some of the business books I read in college. There are plenty of graphs and charts to help illustrate Kang's points, and each chapter ends with a summary and action list.
While the book sometimes feels aimed at those in corporate positions, the advice contained in these chapters will also benefit the entrepreneur and small business owner too. The book also contains a chapter on social media basics, and I wish all young people (and some older) would read the parts about people not getting jobs because of what was posted on facebook.
Putting your best foot forward is important, but it is not enough. To get ahead today, having a strategic approach to brand positioning and communication is critical. Kang's five steps of positioning, messages, brand strategy, ecosystems and having an action plan will help readers create the strategic plan to get ahead with a credible personal brand. I recommend it to anyone wanting to create a brand or reinvent the personal brand they may have.
Reviewed by Alain Burrese, J.D., author of "Lost Conscience: A Ben Baker Sniper Novel" and others.
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang PDF
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang EPub
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang Doc
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang iBooks
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang rtf
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang Mobipocket
BrandingPays: The Five-Step System to Reinvent Your Personal Brand, by Karen Kang Kindle
Tidak ada komentar:
Posting Komentar